PROFIT STRATEGY FOR LIVING THE PLUSH LIFE Known for innovative product design and quality craftsmanship that’s second to none in the industry, Benchmark Games wants you to take advantage of a great business opportunity. When we introduced DRILL-O-MATIC over two years ago, it took the industry by storm. It was acclaimed as a revolutionary redemption merchandising and amusement machine rolled into a single cabinet. Locations that had never considered placing a coin-operated amusement game suddenly opened their doors to DRILL-O-MATICS. The result was an amazing success story and an attention-getting attraction that has remained at the top of the charts, posting consistently high earnings week after week and month after month. But the success of any DRILL-O-MATIC eventually comes down to the prizes people are playing for. And what we’ve witnessed is a dramatic increase in revenues when there’s the right mix of merchandise. Even more important is the correct placement of premium product within each machine. UNDERSTANDING THE BASICS DRILL-O-MATIC has been designed with the ultimate versatility in mind. Our most popular size is the Standard Edition that offers 114 tubes which measure 2 ¾-inch in diameter. This model is also available with a special Arcade Option that adds 8 ticket targets in the middle prize row. This reduces the number of tubes to 96, but has proven to be extremely effective in family entertainment centers and game rooms where players can go to redeem their tickets at a redemption counter. A new model we’ve recently added is the SuperDrill which features 59 SuperDrill prize tubes that are 4-inches in diameter, providing limitless opportunities for super-size prize packages. With DRILL-O-MATIC you have a proven performer that has captivated tens of thousands of players. But don’t think this is a game that’s only for young children. It’s not! In fact, we’ve heard from dozens of operators that more and more adults, especially women, are coming to play. For the first time we’ve empowered each and every player to make their own choice. And because of DRILL-O-MATIC’S unique playing pattern, we want to share with you what some experts in the field have recommended to ensure higher earnings. FILL ROWS WITH THE SAME MERCHANDISE! It really is a simple approach to making any DRILL-O-MATIC more player-friendly. What we have learned from successful operators is that they fill rows with the same merchandise—on a row-by-row basis. So row 1 has the same merchandise and row 2 has its own unique merchandise, and so on. They also have one row dedicated to watches only, both pocket and wristwatches. They also dedicate another row to collectible coins. With this strategy you can see what is moving and what is getting stale. This enables you to stock only top moving items. We’ve seen the results and urge you to consider this plan. And remember, each row can be individually adjusted as to the speed of the timer. You have the control to make the clock move faster on top rows, where you might have the more valuable prizes, and slow the timer for the lower rows which might hold less expensive prizes. Put DRILL-O-MATIC to work for you today!! For more information and other creative ideas to maximize revenues with this or any of our other fine products, please contact Benchmark Games, Inc. toll free at 1.888.538.1000 and ask for Al Kress. Don’t let another day go by without experiencing all that the plush life can be.